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MAD GIANTMarketing · for contractors who dominate

Something big is waking up.

Request a 14-day trialExplore the demo

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Built for the trades. Backed by Giant.

Big plans.Meet your Giant.

More jobs on your mind. Enough admin on your plate. Meet your AI marketing assistant, backed by managed ads, Google Business Profile services, and lead tools.

14-day trial details

Request access to a 14-day management trial with no subscription fee. We’ll confirm availability and help you get set up. Meta ad spend is separate. Plan-specific allowances apply. See trial scope and terms.

You review the plan. Generation and launch each need your approval.

Meet Giant / your marketing assistant

Big ideas.
One conversation.

You know your trade. Giant helps turn what's on your mind into a campaign plan you can actually review.

GIANT On your side.
A little less admin.
A lot more clarity.
Try a conversationIllustrative example

Your request

YOU
“I've got a spring special. Help me get it out there.”

No perfect brief required. Start with the thing you want help with.

01 / 04

A special to promote. Photos to use. A question about your ads.
Bring it to Giant.

Explore the demo

Inside the workspace

See Giant at work.

Planning a campaign, turning a job photo into an ad, explaining recorded results, drafting a lead reply and checking your Google profile and texting Giant a photo from the job. Sample business and figures. Every campaign waits for your approval.

Photo texting preview: the film illustrates the intended workflow. Carrier photo delivery is still being verified. Received photos require private review, permission and selection in your campaign plan before use.

Read the transcript
  1. 0:00Meet Giant, the marketing assistant that knows your business.
  2. 0:04Start with a rough idea. Giant turns your answers into a clear plan. (Illustrative example: the owner types “I need more customers”, then answers with AC tune-ups in Phoenix, about $20 a day for March, and a lead form. The saved plan shows each detail. Nothing launches until you review it.)
  3. 0:10Pick a photo from the job, and it becomes a polished ad, with the headline and copy ready for you to review. (A sample job photo becomes a finished ad: “Condenser humming louder? It’s working harder”, with its primary text.)
  4. 0:17Ask how your campaigns are doing, and Giant explains the numbers on record. (Giant summarizes a sample campaign’s recorded spend, platform leads and cost per lead, and what those records do not cover.)
  5. 0:22Ask who needs a follow-up, and Giant drafts the reply. You decide what gets sent. (Giant points to a sample enquiry that asked for an estimate, then drafts a reply and notes that nothing has been sent or scheduled.)
  6. 0:29And it shows what’s waiting on your Google profile, ready for your OK. (Replies, posts and suggestions awaiting review, plus recorded call-button clicks.)
  7. 0:34Next, take Giant onto the job. Text a photo to start your next campaign. (A contractor photographs a finished AC job and texts it to Giant: “Just finished this. Help me promote it.” Giant asks what was done and which area to promote, and the photo becomes an ad draft for review.)
  8. 0:41Meet your Giant. Make room for the work you love. Less marketing admin, more time for your trade. Explore the demo at madgiant.marketing/demo. Every campaign waits for your approval.
Built around your working day

What makes us
different.

We manage your ads and lead systems so you can focus on responding to customers and booking the work.

01

Flexible plans

Choose monthly billing or save with an annual subscription.

02

Done for you

Ads, pages, lead tracking. You approve, we run it.

03

No markup

Your ad spend goes straight to Meta. Management fees are explained below.

04

Built for trades

We speak plumber, HVAC, roofer, not corporate.

Everything under one roof

The Giant's
arsenal.

One place to manage your ads, capture enquiries, and follow up with the people who could become your next customers. Tools to help you turn clicks into booked work.

Ad Engine

Facebook & Instagram ads

Creative built around your services and offers.
  • Ad copy + images written in your voice
  • Test different creative angles as performance data builds
  • Creative testing and fatigue monitoring
  • Meta Housing-category targeting safeguards
Lead Ops

Every lead, tracked

A clear inbox for your next follow-up.
  • SMS alerts with approved sender + opt-in
  • Call tracking + recording on tracking-number calls
  • Lead scores to help prioritize follow-up
  • Connect supported CRMs or forward leads by webhook
Win the Job

From enquiry to estimate

Tools to help you take the next step.
  • Map-based estimate ranges for supported services
  • Create and share quotes and invoices
  • Promo specials composited right onto your ads
  • Showcase your own completed projects
Landing Pages

Pages built to book

Built around one goal: a call or quote request.
  • Trade-specific pages in your brand
  • Click-to-call + instant lead capture
  • Test landing-page headlines and offers
  • Claim checks and review-source attribution
Smart Scaling

We grow what works

Performance-led adjustments within your settings.
  • Budget adjustments using lead and recorded job outcomes
  • Trade-based territory availability checked at signup
  • Budget controls and clearly explained management fees
  • Plain-English weekly reporting
Compliance

Built-in safeguards

Safeguards built into the workflow.
  • Meta Housing-category targeting controls
  • SMS consent, STOP and quiet-hour safeguards
  • Ad-account health monitoring
  • Lead-quality tracking and clear pricing
Google Profile

Your Google profile, handled

Stay busy and visible on Google Maps, with you in control.
  • A drafted reply to every review, you approve
  • Weekly posts from your own job photos
  • Google profile performance reporting
  • Review requests for eligible customers
Explore the platform features
What we build for you

Ads that sound like you.

Designed ad creative straight from our engine: your logo, your brand colors, your offer on the image, and copy in your voice. Review copy and images together; keep automatic approval off to approve every ad yourself.

Your Plumbing Co.
Sponsored · Plumber · Tampa

That puddle under the cabinet is often a leaking drain connection or supply line, not something to mop up and ignore. Water can soak the cabinet floor and create the damp conditions mold needs. Tampa homeowners: call Your Plumbing Co. now before the leak reaches more than the pipe.

Plumber · Tampa sample ad: Water under the sink means damage is spreading
Water under the sink means damage is spreading
Call Now
Your Roofing Co.
Sponsored · Roofer · Charlotte

Lifted shingle edges give wind-driven rain a path beneath the surface, where it can wet the wood under your roof. In Charlotte, NC, Your Roofing Co. checks whether the trouble is repairable instead of pushing a full replacement. Book now before trapped moisture spreads from a shingle edge into the roof wood and ceiling.

Roofer · Charlotte sample ad: Lifted shingle edges let rain underneath
Lifted shingle edges let rain underneath
Book Now
Your HVAC Co.
Sponsored · HVAC · Phoenix

That louder outdoor hum can mean the condenser is fighting restricted airflow or a weakening capacitor. A spring AC tune-up checks the parts that can turn a small strain into a no-cooling call. Phoenix homeowners: book before AC season puts the system under its heaviest load.

HVAC · Phoenix sample ad: Condenser humming louder? It’s working harder
Condenser humming louder? It’s working harder
Book Now

Illustrative companies and AI-generated scenes, not customer projects or proven results. These examples use our campaign creative engine. Real campaigns require verified offers and business details; review your copy and images before launch.

The platform at a glance

Built to book.

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Contractor per trade territory
0
Target alert time, once configured
0
Lead guarantee, conditions apply
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Visibility into your campaigns
Mad Giant badge
From asleep to unleashed

How it works.

01

Check your area

Choose your trade and ZIP, check availability, then continue to signup.

02

Set up & approve

Connect your accounts, add your services and budget, and review your creative.

03

Launch & improve

Once setup and Meta review are complete, campaigns run and performance informs adjustments.

04

Follow up & book

Work your lead inbox, contact enquiries, and record quotes and booked jobs.

Inside Mad GiantReal screens · Sample data

The journey / 01

Your name. Your standards. Your approval.

Review the copy and image together in your Ad Library. Check offers, credentials and project details before approving. Keep automatic approval switched off when you want to review every creative.

  • Multiple creative angles
  • Copy and photo reviewed together
  • Request changes before launch
● ● ● Approve
Actual approve product screen with sample account data

Product walkthrough. This does not create ads, change budgets or send messages.

Explore the full product tour

Before you sign up

The questions you're actually asking.

Who actually runs my ads?

Mad Giant provides managed campaigns with automated creative and optimization tools. You connect your accounts, choose your budget and approval settings, and follow up with enquiries.

Where do my ads run?

Facebook and Instagram feeds, stories, and reels in your service area, using Meta Housing-category targeting rules.

Where does my ad money go?

Straight from your card to Meta. We never hold your ad money. Our management fee is separate: the Ads plan is $299/mo, and once we're managing more than $1,500/mo in ad spend, we add 10% of the amount over that, capped at $2,500/mo. The full math with an example is in the pricing section below.

When do leads start?

Launch timing depends on account setup, billing and Meta review. Results vary by trade, market, offer and budget. We review performance as the data comes in.

What do I have to do?

Connect your business accounts, confirm your services and offers, approve ads, and follow up with leads. Keep job outcomes updated so we can measure what is working. We handle the ad management.

What if I want out?

You can manage cancellation from your dashboard. Monthly and annual billing options have different commitment periods. Our first-campaign lead guarantee has eligibility requirements; read the guarantee below.

Google Business Profile management

Your Google profile,
handled.

A reply to every review, fresh posts from your real jobs, and Google profile performance reporting. You approve what goes live.

SAMPLE DATAEvery review answered: example screen from the Mad Giant dashboard

Every review answered

We draft the reply. You approve it.

SAMPLE DATAFresh posts every week: example screen from the Mad Giant dashboard

Fresh posts every week

From your own job photos.

SAMPLE DATASee profile engagement: example screen from the Mad Giant dashboard

See profile engagement

Call button clicks, website clicks and direction requests. Call button clicks count taps, not answered calls.

See how Google profile management works
Three plans. Month to month or annual. Ad spend is separate.

Simple pricing.

Cancel anytime. No contract, no setup fee.

Managed ads

Ads

$299/mo
or $2,990/yr (2 months free)

Managed Facebook + Instagram ads that book jobs.

  • 4 social captions per week, ready for you to post
  • 1 blog draft per week, delivered to your dashboard and email
  • Facebook + Instagram campaigns, fully managed
  • 4-6 initial finished ad variations across 2-3 distinct concepts
  • Up to 4 additional variations per month, refreshed when evidence calls for it
  • Feed and vertical placement versions included
  • Your suitable work photos preferred, with optional branded overlays
  • Up to 1 short asset-based video edit per month when your material is suitable; AI-generated video is not included
  • One matching landing page initially, one priority service and conversion goal
  • Additional services and campaigns agreed within scope
  • Lead inbox, text alerts and follow-up
  • Trade-based territory, subject to availability
Check my territory
Most popular · Save $29/mo

Ads + Google profile

$399/mo
or $3,990/yr (2 months free)

Your ads and your Google profile, handled.

  • Everything in Ads
  • 1 location included, extra locations $49/mo each
  • A drafted reply to every Google review, you approve
  • Weekly Google posts from your own job photos
  • Profile tune-ups you approve before anything changes
  • Review requests for eligible customers
  • Weekly Google Maps heatmaps: up to 5 search terms per managed location
  • Daily Google engagement sync with period comparisons
Check my territory
No ads

Google profile

$129/mo
or $1,290/yr (2 months free)

Your Google Business Profile, handled. No ads.

  • 1 location included, extra locations $49/mo each
  • A drafted reply to every Google review, you approve
  • Weekly Google posts from your own job photos
  • Profile tune-ups you approve before anything changes
  • Review requests for eligible customers
  • Weekly Google Maps heatmaps: up to 5 search terms per managed location
  • Daily Google engagement sync with period comparisons
  • Call button clicks, website clicks and directions from Google
Get started

How ad spend works (Ads plans)

You pay Meta directly. Management fees are separate.
  • Your ad budget goes straight to Meta. It runs on your own card. We never touch it and never mark it up.
  • First $1,500/mo of ad spend: no fee. Your plan price is separate.
  • Above $1,500/mo: we add 10% of the spend over $1,500, capped at $2,500/mo in additional management fees. Spend $3,000 and the fee is 10% of $1,500 = $150.
No leads in your first 30 days of live campaigns? Your second month is on us, subject to eligibility. Read the guarantee and requirements.
Ready when you are

Wake the
Giant.

Enter your trade and ZIP to check territory availability, then continue to account setup. Explore the product tour above to see how the platform works.

Check my territoryOr email us first